Project 2: Retail Environment. Viscosity.
Our second project involves designing for a retail environment. I chose to design for an organic natural juice bar, which provides natural juices, green juices, smoothies, and tea. The shop’s name is “Viscosity”, inspired by the viscosity of paints and inks that we as artists use. It also ties well into the concept of liquids and juice. This shop will be located in the SOMA neighborhood in San Francisco.
Viscosity will target health conscious people seeking to live better healthier lives. It also provides a calm, peaceful, chill ambiance; perfect for designers, artists, and other creatives who look for a place where they can work away from home.
Average-higher income class will most likely be interested in going to Viscosity because of its high quality products and experience. Also, natural juices are not cheap, but are well worth the price.
Viscosity’s design will try to balance a modern, clean, open, nature-inspired space, where people can hang out, but also come and get work done.
Competition: Pressed Juicery located in SF. Juice Shop also located in SF.